Eco-Driving Reference Library
We arw making a selection of our reference collection available online, gathered together in one place, to aid in public research and education regarding eco-driving initiatives and benefits, as well as related subject materials. This collection will grow in size and functionality as time permits. When available, we will link directly to the source for each document.« Back to Document Library
Eco-driving communication campaigns within the EUEcodriving_Communication_Campaigns_EU.pdf
25 pages | 2.00 Mb
Published: November 29, 2007
Source: Intelligent Energy - Europe
Keywords: eco-driving, co2, climate change, awareness, education, government, Europe, slides
Peter Wilbers M.A. Senior programme manager Dutch national ecodriving programme Het Nieuwe Rijden --- An overview of different eco-driving campaigns in use around the EU, plus lessons learned for implementing eco-driving campaign. --- Conclusions Different approaches depending on: • National/cultural differences • Target groups addressed • Sender (administration, platform, marketing agency) • State-of-play, progress ecodriving approach • Availability of budgets • Engagement of policy makers • Cooperation with network partners • Etc.